Thursday 10 March 2016

Audience Research by Aiden

I have collected some audience research data from the polling website YouGov:









A lot of data changes here but there are some constant factors:
Firstly, the fans of these films are mainly males aged 25-39, with some correlation with 40-54 and 18-24 year olds, but very few over 55. This implies that this genre appeals to a young adult audience mainly, so we should aim for this audience. Therefore, the hero should be relatable to these age groups.


Another common factor is the general interests category; the top three for all is, in some order, movies, video games and science. Their favourite sports generally include forms of motor racing and boxing. Movies is an obvious correlation, but video games, boxing and motor racing give more information, suggesting that they enjoy fast paced action. A relatable character to this audience would likely also enjoy these things. It would not be difficult to use video games in establishing a relatable character.

In terms of entertainment, people who like these films also enjoy thrillers and horror films, such as District 9, V for Vendetta, Evil Dead and Alien (except for The Incredibles, this category is entirely other Pixar films). Therefore, in appealing to this audience, elements from these genres could be included in some way.

No comments:

Post a Comment